Thursday, November 5, 2009

BRIC embracing trust


Reading the Financial Times on my way from Germany to Kuala Lumpur, I saw a comment about BRIC, a concept by Mr. Jim O’Neill, Chief Economist at Goldman Sachs. BRIC, for those who haven’t heard of it, stands for Brazil, Russia, India and China, grouped together on the basis that they will overtake the world’s richest economies by 2050.

Interestingly, two of these countries have already opened their arms and hearts to the concept of building and restoring trust – Russia through its schools, with a number of them about to pilot our ‘Building Trust Program for Kindergarten to Year 6 next year, and China through the launch of The truth about trust in business
The truth about trust in business by Oriental Press, China’s largest publishing house. Brazil and India may not be too far behind them.

While there is no doubt these countries are accumulating wealth and rapidly harnessing the power of their own resources, they are also realizing something that the western world seems too blind to see – that the true power lies in a future built on trust.

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