It’s true, and it came out loud and clear in a survey entente conducted with over 600 people.
If you had 20 women customers, and you did something to break down their trust in you, even if they liked you as a salesperson or customer service person, 19 of them would not deal with you again!
If you had the same situation but 20 men, 16 of them would not deal with you. That’s still terrible, but seriously, if your customer base is women and you do not have a program in place to ensure everyone in your business knows what trust is and how to protect the trust of your customers, you have missed the biggest risk to your business.
Likewise for your female staff, your female business partners, investors, and every other stakeholder group in your business.
And of course, the same thing applies in your personal relationships.
Men, listen up! If you want a happy wife, daughter, female employee, customer, or shareholder, you need to know the truth about trust!
If you had 20 women customers, and you did something to break down their trust in you, even if they liked you as a salesperson or customer service person, 19 of them would not deal with you again!
If you had the same situation but 20 men, 16 of them would not deal with you. That’s still terrible, but seriously, if your customer base is women and you do not have a program in place to ensure everyone in your business knows what trust is and how to protect the trust of your customers, you have missed the biggest risk to your business.
Likewise for your female staff, your female business partners, investors, and every other stakeholder group in your business.
And of course, the same thing applies in your personal relationships.
Men, listen up! If you want a happy wife, daughter, female employee, customer, or shareholder, you need to know the truth about trust!
No comments:
Post a Comment